Lifestyle content — morning routines, fitness, productivity — is popular, but it rarely explodes like drama does. One messy clip or controversial comment can make an influencer trend overnight.
So does drama actually help influencers grow faster than their lifestyle content ever could?
Many influencers say their biggest follower spikes come from scandals, arguments, or viral callouts — not their usual posts. It’s almost like drama is the marketing engine behind their lifestyle brand. But relying on drama can also damage reputation and burn bridges.
Is this a healthy dynamic? Or are influencers trapped in a system that rewards chaos over creativity?
Share your thoughts.
More discussions here: https://www.influencersgonewildco.uk/
